Hi Isabel,

Good write up, but it is very generic and people won’t be able to apply it in 99% of the time. Why?

Because:

• businesses don’t have framework and processes to drive innovative ideas to final products.
• you won’t be able to get the budget and time to really dedicate to your idea. There are some exceptions.

I strongly believe that in order to innovate inside a big company you need:

• find ideas and make a quick PoC to test them during your “innovation days” or whenever you can
• Spend a lot of your time, including free time, to ship the very first version that can show the traction
• Pitch your idea to make it a spin-off, new product line.

There are not many companies that can constantly innovate and have resources and processes to support constant attempts.

In the majority of the cases, I don’t believe you can follow a standard process you described.

You forgot to address the main issues of innovation -> time and permission to fail.