Good write up, but it is very generic and people won’t be able to apply it in 99% of the time. Why?
- businesses don’t have framework and processes to drive innovative ideas to final products.
- you won’t be able to get the budget and time to really dedicate to your idea. There are some exceptions.
I strongly believe that in order to innovate inside a big company you need:
- find ideas and make a quick PoC to test them during your “innovation days” or whenever you can
- Spend a lot of your time, including free time, to ship the very first version that can show the traction
- Pitch your idea to make it a spin-off, new product line.
There are not many companies that can constantly innovate and have resources and processes to support constant attempts.
In the majority of the cases, I don’t believe you can follow a standard process you described.
You forgot to address the main issues of innovation -> time and permission to fail.